Builders and social media: What’s all the buzz about?

By Kari Richardson, Chicago Tribune:

After joining her in-laws’ family construction business, Jean-Marie Freise quickly learned the importance of personal referrals to her livelihood.

Someone who hired the family-owned construction firm, Zigmil Inc., for a kitchen remodel or home addition might show off the results to a friend or neighbor, sparking another round of phone calls to keep business hopping. End of story. Her in-laws’ old-school business model did not include YouTube videos chronicling the construction process, breathless testimonials on Facebook or before-and-after photos posted to Houzz.com… Read more

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