Walmart learns social media lesson for BTS

By Mike Troy, Drugstore News:

Classrooms by Walmart is the name of a new social media initiative the retailer launched Tuesday to simplify back-to-school shopping for millions of moms who view the season as an opportunity for a fresh start.

Walmart digitized every school supply list it could get its hands on to create an online compilation of thousands of lists representing schools in all 50 states and Washington, D.C. The online list offering complements the availability of lists the retailer also provides in stores. Classrooms by Walmart is the latest innovation to come from the retailer’s @WalmartLabs online and social media think tank. The company said it is the first major retailer to digitize thousands of school supply lists and said new lists would be added throughout the summer as they become available… Read more

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