Social Buzz Interview – Guy Clapperton

By Craig McGill, The Drum:

Guy Clapperton is well-known in UK circles not just as a journalist and speaker but also as the author of This Is Social Media and This Is Social Commerce which offer incredible insight for businesses into how to make their business profit from social media. As the deadline for this year’s Social Buzz Awards approaches (you need enter by August 1) we caught up with Guy to see what his thoughts were on the state of things…

What got you into social media?
Necessity! I went freelance in 1993 and started using an online conferencing system called Cix, later moving into CompuServe and AOL. We didn’t call it social media then but connecting disparate people electronically is what it was, and it was a life saver when it came to combating isolation during work hours. Also very good for work leads. I was surprised when everyone started talking about social media as something new because as far as I was concerned I’d been doing it for over a decade… Read more


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