By Stephen Moore , Smart Data Collective:
Social media marketing success is not achieved overnight and success needs to be defined by clear, measurable goals.
A problem with social media measurement is the rate at which the medium is evolving – there are new sites appearing constantly and new uses for well-established social media sites. As new sites manifest and new uses for long-time social media favourites are discovered, more and more data is made available to marketers. This massive amount of data that is available is a problem because most of it is fairly useless and, in the worst case scenario, it is misleading.
The biggest challenge faced by social media marketers is to effectively sort through the mounds of data available…. Read more