By “Captain” Kirk, Business 2 Community:
You’ve conquered the bounce rate. You’re the master of referring links. And you definitely know how to produce a polished analytics report. Hold on to your cotton socks, I’m here to share how you can become an even greater analytics pro. This is the first of a three-part series on 7 expert analytics tips you’re probably missing out on.
Habit 1: Be Proactive
Utilizing and understanding analytics is not a scary task. It’s an exciting, fun, powerful, and a profitable opportunity to learn not only what is happening on your site, but why it’s happening! Don’t be scareed with words such as qualatative and quantative data – get excited about it! Heck, by reading this post you’ve already taken the first step towards being proactive!
Understanding and being able to utilize the data (both quantative and qualitative) that you gather from your analytics program will allow you to see key inflection points on your site. It will allow you to find new opporunities for growth, and will allow you to optimally position your site in front of visitors you want. This will also put you ahead of your competition. Instead of reacting to your competition or your data, you’ll obtain the ability to be proactive and think ahead… Read more