Staying Afloat in a Sea of Options: Social Media Platforms

By Jeff Adelson-Yan, Business 2 Community:

It seems like there is a new social media platform every day that marketers deem “the next big thing.” Start-ups in Silicon Valley are banking on the fact that social media marketing will not always belong to Facebook and Twitter. Though these two platforms have the largest volume of daily active users, with 526 million and 140 million respectively (Q1 2012 figures), there are ample branding opportunities on other social networking platforms. In this post, we’re going to break down the big fish, the smaller fish and how to decide which platforms your business should be on.

The first myth we need to dispel is that your business does not necessarily have to be on every single available platform. In fact, Levelwing often recommends choosing only a few because it is important to have the time to manage and create fresh content instead of just being on them for the sake of mere presence. It is important that you do a little research and figure out the functionalities and audience demographics before launching into full-fledge campaigns.

Facebook

Most notably, and first in the social media game, is Facebook. Facebook is great because it reaches a large audience; practically everyone in the United States in on Facebook… Read more

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