Social Media – Opportunity or Risk?

Shree Parthasarathy, Express Computer:

The use of Social Media tools is exploding in popularity across the real and virtual worlds. Facebook, Google+, Twitter, YouTube and other social networking tools are experiencing sustained growth rates way above anything seen in new technologies previously. Social media has been instrumental in influencing geo-political changes, even leading to the change of governments in several countries. Considering the rate of internet growth through traditional as well as the mobile channel within India, Social Media in India is expected to grow at a rate of almost 100%.

Opportunities in Social Media
These trends highlight the facts that it is difficult for the businesses across all lines to ignore this powerful medium to connect to their target audience but doing so effectively possess a challenge for the companies. Corporations are now beginning to realize Social Media, like the Internet in the 1990s, is a revolutionary phenomenon that has transformed the way business is done in the global economy… Read more


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