By Angela Hausman, Business 2 Community:
How do you create social media marketing success?
I guess that depends on how you measure social media marketing success. And, using the metrics from traditional media marketing isn’t the answer.
Those of you who read my post regularly probably already know this from earlier posts, but keep reading because I’m adding some new stuff here. Those of you who don’t read regularly (and why not? You can subscribe and you won’t miss a single great tip) can also go to a few older posts to understand more about how social media marketing and traditional marketing are different; why it’s stupid to use metrics created to assess traditional advertising to measure social media marketing success, and my alternative — the social media hierarchy of effects…. Read more