Facebook lowest ranked social media site for customer satisfaction

By Suzanne Choney, technolog.msnbc:

Facebook received the lowest ranking of social media sites when it comes to customer satisfaction, as well as the lowest rank for e-businesses, according to a study released Tuesday by the American Customer Satisfaction Index.

The social network’s “unrivaled user base is impressive, but its satisfaction ratings are not. Facebook falls 8 percent to 61 (on a scale of 100), one of the lowest scores of any company in the Index,” said the ACSI report.

Facebook also set a “new record-low score for e-business,” and was “among the five lowest-scoring companies of the 230 measured by the ACSI.” The report is based on more than 5,000 surveys collected during the 2nd quarter, and includes scores for e-business websites and analysis by customer experience analytics firm ForeSee, ACSI¹s partner for the E-Business Report… Read more

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