According to a recent media survey with 2012 social media spending at an estimated $4.8 billion (BIA/Kelsey), brands are looking for new ways to capture the fragmented attention of consumers. The survey of online adults aged 18 or older to learn how independent web audiences interact with and use social media, how blogs and bloggers influence purchase decisions, and the impact of socially enabled display advertising revealed that both advertisers and publishers have opportunities to leverage social platforms to further engage with their followers and consumers.
Key findings from the study show that:
• Overall, one-half of female respondents, including 58.6 per cent of mums, visit social media sites at least a few times per day, versus one-third of men.
• 62.0 per cent of independent web users “like” or follow their favourite content sites on social media
• Overall 49.1 per cent of respondents “like” or follow brands on social media. Two-fifths never do… Read more