By Business Day:
Slowly but definitely, social media are growing in popularity, trying to replace the corporate websites of small, medium and multinational businesses in Nigeria. Businesses are increasingly developing innovative social media strategies to connect with and ultimately sell to customers.
Before hand, end users, suppliers, distributors and general merchant organisation oftentimes, resort to web portals of their brands, for fresh contents and exclusive deals.
However, nothing arresting attention could be found on many websites at present. But more importantly, the social media landscape – and the technology – is constantly evolving, which, according to industry watchers, should make it easier for businesses to wrap their marketing plans around…. Read more