By CJ Arlotta, MSP Mentor:
If you run social media for your company, your boss probably doesn’t understand social media lingo. In fact, unfortunately, you’re most likely always playing defense, protecting yourself from being terminated, aren’t you? Think about the last time a superior of yours spoke positively about social media’s role in a business. If you can’t remember, look in the mirror.
Speak your boss’s language.
Your boss doesn’t care how many followers the company’s Facebook account has accumulated this past month; you’re not speaking your boss’s mother tongue — a language learned from birth. To fix this simple problem, show your boss what he or she wants: results… Read more