CEOs and Social Media — How Much is Too Much?

By David K. Williams, Forbes:

Have you heard the expression TMI (Too Much Information)? We’ve all known individuals who share far too much.

Companies whose leaders engage in social media are further ahead

But for a business? Here’s an area where entrepreneurs – and employees – may be miles ahead of the boss. The data is in, and it’s extremely compelling: For businesses, the willingness to share and engage through social media—and especially, the willingness of top management to engage–is a definite plus.

 

 

Several news reports show that social media is vital for business, and its role is only increasing.

In a Forbes post on July 12, Josh James, the CEO of DOMO, cites interesting new data from CEO.com and DOMO. The report shows social media is more pervasive than ever among customers: 50% of the population currently uses Facebook and more than 37% use Twitter… Read more

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