NEW YORK: Major brand owners are taking an increasingly dynamic approach to using social media, reflecting their evolving priorities in this space, a report has revealed.
FedEx, the delivery group, and Ketchum, the communications firm, polled 55 major corporations, and conducted 24 follow-up interviews with companies like Cisco, IBM, Procter & Gamble and Xerox.
In all, 69% of firms used social media to build brand awareness with clients, as did 68% with consumers. Another 52% enhanced relationships with the public via this route, hitting 51% for clients. Some 44% encouraged employee interaction in the same way… Read more