By Chris Perry – Forbes:
In recent weeks the social technology market has seen a wave of consolidation, evident in moves by established software giants: Microsoft bought Yammer; Salesforce grabbed Buddy Media; Oracle added Vitrue and, just days ago, Involver to its stable.
If you don’t see this as another big, flashing sign that social is moving to the center of business, consider IBM. The 101-year-old technology stalwart has embedded social deeply in its business, and is now adding to its own set of social product offers with its new IBM Customer Experience and Intranet Experience Suites. Aiming to unite internal teams, IBM is addressing two big hurdles for true implementation of social business: managing the deluge of available market data, and aligning teams across IT, marketing and communications silos to use this data to better serve customers… Read more