Big Business’s Social Media Buying Frenzy

By QUENTIN HARDY – Bits:

Judging from the deals, social media for business is moving from start-up to establishment faster than you can tweet “buyout.” Several billion dollars have been spent on mergers and acquisitions in the sector over the past several months, with no sign of letup.

On Tuesday Oracle purchased Involver, a company that makes software for a nontechnical person to build a complex corporate page on Facebook and other social media. The price was not disclosed. Earlier in the week Salesforce.com purchased, also for an undisclosed sum, GoInstant, which enables people to browse Web sites together.

It was Oracle’s third big social media purchase this year, and the seventh by Salesforce since March 2011. Among the notable deals… Read more

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