By:  Logan Kugler – it Worrld Canada:

Savvy IT leaders are using social media to better communicate with peers, employees and customers. Follow these three tips and you can, too

 Social media outlets like Facebook, LinkedIn, Twitter and blog networks give IT executives invaluable opportunities to network, improve company operations, learn from other thought leaders and become thought leaders themselves.

But the transparent, real-time nature of social media can be daunting. New channels seem to crop up every other week, and real PR disasters can result from the wrong kind of exposure. Even the savviest social media users are still charting their course in these exceptionally muddied waters.

How’s an IT leader to cope? The sad fact is: many aren’t. According to a survey released this year by harmon.ie, a company that provides social software, only 10 per cent of Fortune 250 CIOs are actually using social media themselves. A game-changing technology that is increasingly the communication norm for the masses is being delegated to junior staffers or ignored outright by the executives who drive tomorrow’s IT ideas… Read more

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