What’s Social Media Marketing’s No. 1 Challenge?

By: David Mielach:

Even though the popularity of social media marketing has grown in recent years, marketers are still unsure exactly how their efforts are helping businesses. New research found that the biggest problem marketing and advertising managers have with social media marketing is measuring the return on investment it provided their businesses.

Overall, 40 percent of advertising and marketing executives polled said that measuring the return of social media marketing was the top challenge for social media initiatives. Just fewer than half that number, 19 percent, worried about finding the right people to carry out such campaigns. An additional 13 percent said that funding such efforts was their top problem… Read more

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