Measuring ROI Tops Executives’ List of Social Media Challenges

By Staffing Industry Analysts:

“Measuring or defining return on investment” was the top challenge when it comes to social media, according to a survey of marketing executives by The Creative Group, the marketing/creative staffing division of Robert Half International Inc.

Forty percent of marketing executives cited “measuring or defining return on investment” as the biggest stumbling block when it comes to social media. “Finding knowledgeable staff to execute social media tasks,” ranked as the second-most cited hurdle. It was reported as the biggest challenge by 19 percent of marketing executives… Read more

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