Measuring ROI of Social Media Top Challenge for Marketing and Ad Execs

By hispanicbusiness.com:

What’s the value of a tweet or Facebook “like”? That’s a key question for many marketing executives, according to a new survey from The Creative Group. Four in 10 (40 percent) advertising and marketing executives interviewed said their greatest stumbling block when it comes to social media is measuring the success of their efforts. Finding knowledgeable staff to execute social media programs is problematic for 19 percent of respondents.

The national survey was developed by The Creative Group, a specialized staffing service for interactive, design, marketing, advertising and public relations professionals, and conducted by an independent research firm… Read more

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