It’s Pointless to Compare Email and Social Media Marketing

by Keith Trivitt :

Web hosting company HostPapa’s new infographic comparing email marketing and social media marketing has given marketers a new lightning-rod topic to debate.

Despite no shortage of proponents in each camp, we think the conclusion is simple: it’s pointless to compare email marketing with social media marketing. Each has a unique value. More importantly, we believe that email and social media should be used in tandem, not against each other, for effective digital media and marketing campaigns.

The problem with comparing email marketing and social media marketing is apparent: one (social media marketing) is a brand strategy while the other (email) is a direct-response strategy. Each requires the other in some form to be effective, and each builds off the other for greater value and efficiency… Read more

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