China, a Social Media Country

By Sushobhan Mukherjee:

Shanghai takes one by surprise every time. The scale and pace of the city, the throngs of people, the commercial activity and yes, the avid netizens. Everyone seems to be checking in, uploading pictures, chatting on Weibo and ordering something online. No, really. Of the most valuable social media brands on the planet, just see how many are from China. Chinese social media brands are the second most valuable set, as proclaimed by HZW, the University of Applied Sciences in Business Administration Zurich.

This is Social Media country. Brands sign off on their billboards (okay, outdoor hoardings) with their Weibo accounts, not a www address. Visiting cards routinely have Weibo accounts printed. Personal anecdata reveal that it is easier to get a response to a Weibo than an email. Talking of data, this is a good time to glance at this infographic. It lays out the social media landscape in China… Read more


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