By Anton Koekemoer:
Many small businesses are still afraid of opening their doors on the social web. These are the people who are the most comfortable with using one way broadcasting methods to distribute their marketing content, because they feel that they want to control their brand and message. As a result of this, these people only control one part of their communication strategy because they don’t allow anyone to interact with their message.
The social web changed all this and it’s 2012 — we are not living in the stone ages. People can talk about your brand and products even without your participation. Social media allows for interacting and socialising on the social web. There are a couple of main fears that most people have before they start exploring the social web for marketing purposes.
1. The social web is public
Social media allows everyone to be a citizen journalist with their own megaphone to amplify their message to their own network. A customer that experienced bad service can quickly distribute their negative experience to their favourite social media channel. Even though this is true, use the public nature of the social web to engage with customers and how you can improve your service. You can also use insights from social media to gather and improve on your services… Read more