Younger companies more likely to use social media: Survey

By QMI Agency:

A quarter of Canadian business owners don’t see how social media fits with their industry, a new survey has found.

The Leger Marketing survey, done on behalf of shipping company UPS, found large, youthful companies — especially those with 500 or more employees — are more likely to use social media to connect with potential customers and clients, with 78% saying they go online to network.

But more than half — 54% — of companies run by Canadians age 50 or older say they don’t use social media.

For those who do, Facebook and Google+ are the top ways to connect, with 82% of companies saying they use these services. As well, 48% use Twitter, and 47% use YouTube… Read more

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