Social media blitz drives week of free giveaways

By Bruce Horovitz:

7-Eleven doles out free Slurpees for its 85th birthday today. Chick-fil-A offers free meals to guests who come dressed as cows on Friday.

That same day, Starbucks hands out its new Refreshers energy drink made from green coffee extract and fruit juice. And on Saturday, Dippin’ Dots stores give out samples of new Dippin’ Dot Clusterz.

Behind all of these promos: social media. Marketers are convinced that it’s the most effective way to get word out on promotions — particularly for free stuff.

“Social media will double the size of our promotion in one year,” says Joe DePinto, CEO of 7-Eleven, who notes that thanks to Facebook and Twitter buzz, it will hand out 10 million free Slurpees vs. 5 million last year. Promo hours: 11 a.m. to 7 p.m. local time… Read more


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