NZ’s burgeoning social media industry

By Kashka Tunstall:

Social media is exploding and smart young Waikato companies are cashing in on the burgeoning industry of building marketing strategies for social media platforms.

With the world moving online and New Zealanders spending an average of two hours daily in cyberspace, marketing to the two million-plus Kiwis on Facebook is becoming a better spend of advertising dollars.

Companies are ditching do-it-yourself attitudes, seeing social media marketing as a necessity, not a negotiation, and they are looking to professional help to get it right.

This has led to an explosion of online marketing and advertising businesses in Waikato, and a few established companies have diversified their offerings… Read more


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