First, a brief history of mass media:
There once was a Golden Age of Television. During that time, some pioneers of the new media talked about exposing everyday people to opera, theater and fine arts. They talked about proving the sort of information that could build a better-informed electorate.
After a few years, the decision makers decided, ”Screw it. Let’s give the masses I Love Lucy and get rich selling cigarettes and detergent.”
And now, a brief history of social media:
There was once a Golden Age of social media, when people talked about the ability to find useful, interesting, valuable people to talk with all over the world. Businesses of all sizes discovered that there was great value in listening and engaging with customers and other relevant people. What had once been one-directional monologues became two-directional dialogs and most people saw that it was good.
Then the marketers got their hands around the throat of social media strangling engagement and stuffing messages down its throat.
This is where we are at in social media. The medium that has already demonstrated miracles is in danger of becoming the same sort of vast wasteland that TV became… Read more