The first social media Olympics (terms and conditions will apply)

hey’re being touted as “the first social media Olympics” and London 2012’s organisers are embracing the opportunities social networks provide for sharing the event with fans around the globe.

The London games committee has launched a website, London2012.com, which will host events schedules, athlete biographies and invites users to register for activity updates. Speaking at a conference in April Alex Balfour, Head of New Media for the London Organising Committee of the Olympic Games, revealed that two apps would also be launched: Join In tracking the course of the Olympic torch, and a Results app that will report on results as they happen… Read more

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