Is social media worth all its hype?

Recently, some mobile phone advertisements caught my eyes. They were all flaunting their easily available features and the common among them was ‘easy availability of social media’. This feature was being used as the latest bait to attract buyers. In the world of marketing it is usually said that you give the customers what they want and if they don’t have the want, then create the need to have one.

Everyone seems to be connected to everyone these days. You have a friends list and you are very often bound to find at least one mutual friend. Everything is out there, relationship status, places of your visits, photos of your kids, even minute details like the list of stuff in your fridge and your emotional status too is on these networking sites. A tool that was once merely used for networking is now used as a virtual hang out place by lot of people… Read more

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