Social media: what’s next for your brand?

Marshall McLuhan famously wrote, ‘The medium is the message’. If the medium is social media, then the message seems to have been: the social spaces a company chooses to operate in – and how quickly they can do that versus competitors  speaks volumes about their brand.

When a new platform emerges, we see brands dive in head first to try to capture the early mover advantage. They hope to reap the benefits of high engagement while there is less competitive clutter, and while the  platform is potentially more cost–friendly. But the real test of a brand’s ability to be perceived as social is not being first. The real test is how engaging a brand can be on a given platform. We also want to be certain that we are capturing the attention of the right people…. Read more

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: