The best global brands on Facebook: and why it matters!

Marketeers, Social Bakers, have revealed their top ten brands for the best customer care in social media. It looked at how many times the brand was approached through Facebook and how each company responded. The results reveal that some businesses and individual companies are incredibly switched on to what the world is saying about them online.

So which are the best on Facebook, and why does it matter?Winner

The stand-out winner was KLM, which has 1.54 million fans on Facebook, and managed to answer 94.14% of all the questions it was asked (in an average of 27 minutes) – the best response rate by almost 10%… Read more

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