Is the social web divided by race?

The internet was once considered a great equaliser, a platform that could bring strangers together, even across racial boundaries. But internet users of the same race have recently begun clustering on certain social media websites.

Micro-blogging website Twitter has seen an upsurge in traffic from Hispanic and African-American audiences. These groups now claim about 30% of the site’s user base, according to third-party statistics website Quantcast.com.

Meanwhile, white users claim 90% of US traffic on Pinterest.com, while Tumblr.com has seen an over-representation of Asian Americans as of late… Read more

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