Most PR professionals and small businesses constantly search for the magic social media app. Like Ponce de Leon’s quest for the fountain of youth, it’s folly. There’s no magic click that makes reporters read your pitch and write stories about you or your client. For the majority of public relations activities, specifically media relations, social media is a waste of time.
Waste of time? Hipsters wearing pork pie hats, ironic T-shirts and skinny jeans at coffee shops from West Hollywood to Austin to Brooklyn have just spit out their soy lattes with low fat foam all over their I-pads and dropped their smart phones.
PhDs at billion-dollar research firms are revising their algorithms and texting their marketing departments to counter this argument with new catch-phrases, but it’s all in vain… Read more