Connections mean “power” in China. This is why social networks have become part of the relationship-building fabric of Chinese society. The numbers certainly bear this out. Roughly half of China’s 513 million netizens are using social networking sites, and all of these social networks are home grown.
While it’s true that the government makes it virtually impossible for foreign players to enter the social network market in China, some consumers use VPN services, which provide access to sites like Facebook. But even if China allowed outside players, Chinese companies have the natural advantage of understanding the nuance of the Chinese consumer. This is why the following five social media platforms are worth watching.
1. Sina Weibo
Simply describing Sina Weibo as the Twitter of China understates Weibo’s unique capabilities and leadership role in the Chinese social media sphere. With more than twice as many users as Twitter, Sina Weibo is an essential platform to more than 22% of the Chinese Internet population. Part of its popularity can be attributed to the ability of users to include images and video, something Twitter is only now beginning to allow… Read more