Social media moves into the corporate world

A series of numbers demonstrates the importance of social websites or social media including weibo, bulletin boards and blogs in China.

In 2001, there were 392 million urban Chinese using social websites and half of them were active on more than one platform. A netizen made 30 new friends via social media on average in China, while 30 percent of social website users made or reviewed comments about companies or their brands.

Meanwhile, users of Sina Weibo, the first and now most popular Twitter-like platform in China, numbered 300 million. Eighty percent of urban youths watch videos online and more than 356 million Chinese people use smartphones to surf the Internet.

Social media has created a new channel for corporate marketing and is booming, a report by Ipsos, the world’s third-largest market research company by staff numbers, states… Read more


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