Social media and the value of friendship marketing

No one really cares about your brand’s last status update. Your followers probably didn’t read your Tweet.

At least, they weren’t that bothered until one of their friends ‘liked’ your status update and it appeared in their newsfeed. Or retweeted it and sent it to their own followers’ streams. In other words, what you have to say about your brand is often more valuable coming from someone else than from you.

Mark Zuckerberg was quoted this week as saying that a trusted referral is the ‘holy grail’ of advertising.  It comes in the wake of a $10m settlement for a lawsuit against Facebook’s right to feature user’s names to endorse a brand you may have once liked or shared… Read more

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