A social media split: Twitter and LinkedIn go separate ways

Two of the key players in the social media sphere, Twitter and LinkedIn, have decided to part amicably and go their separate ways.

LinkedIn announced the end of their three year long partnership in its company blog on Friday (June 29), whereas Twitter merely alluded to the separation in a blog post entitled “Delivering a consistent Twitter experience”.

Twitter and LinkedIn have been partnered since 2009. Users of both websites had the option to sync their accounts, meaning that Tweets could be displayed on LinkedIn and LinkedIn posts streamed on Twitter – a relationship that had benefits for both parties.

Yet this set-up must have had its negatives too, as it seems Twitter is tightening its rules and regulations surrounding partnerships by rolling out a new content strategy plan… Read more


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