10 Ways to Improve Social Media Marketing

Need to step up your social media marketing results? Get 10 big ideas for improving performance from the Online Marketing Institute’s Social Media Intensive (July 12 – August 16) instructors.

1. Set up a Google+ hangout and connect with customers on a personal level.

“Google Hangouts are worth learning about and setting up. A Hangout offers you the ability to meet live with up to 9 people in a video and text chat environment, save the event and broadcast it to the world… or not. It’s a great way to visit with customers and connect with them on a more personal level. Think about a bicycle repair shop demonstrating options for repair or replacement parts to a customer, instead of just trying to explain the problems and solutions in a phone call or email. How about a politician holding a personal group discussion with a few people and answering questions recorded on YouTube from many others? And suppose it was all saved and broadcast to millions? Pretty effective, isn’t it?” – Gillian Muessig, Founding President, SEOMoz

2.  Create personas for each social media platform.

“Create personas to help understand the audience on each social media platform… Read more


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