Need to step up your social media marketing results? Get 10 big ideas for improving performance from the Online Marketing Institute’s Social Media Intensive (July 12 – August 16) instructors.
1. Set up a Google+ hangout and connect with customers on a personal level.
“Google Hangouts are worth learning about and setting up. A Hangout offers you the ability to meet live with up to 9 people in a video and text chat environment, save the event and broadcast it to the world… or not. It’s a great way to visit with customers and connect with them on a more personal level. Think about a bicycle repair shop demonstrating options for repair or replacement parts to a customer, instead of just trying to explain the problems and solutions in a phone call or email. How about a politician holding a personal group discussion with a few people and answering questions recorded on YouTube from many others? And suppose it was all saved and broadcast to millions? Pretty effective, isn’t it?” – Gillian Muessig, Founding President, SEOMoz
2. Create personas for each social media platform.
“Create personas to help understand the audience on each social media platform… Read more