Chinese social media users ‘happier’ than Westerners

Computer scientists at the Delft University of Technology in Holland and the Shanghai Jiaotong University studied 46 million messages posted on Twitter and the enormously popular Sina Weibo (a similar but non related Chinese service pronounced way-bore).

Eighty per cent of the Twitter users were US-based, while 95 per cent of the Sina Weibo users were Chinese.

Seventy-nine per cent of the messages posted on Sina Weibo were expressing positive sentiments, compared to 71 per cent on Twitter.

When people on Sina Weibo were discussing people or locations, Sina Weibo users became even more positive – while Twitter users were more negative.

The report said: “Whereas 16 per cent of tweets referred to ‘organisations’, only 3 per cent do on Sina Weibo. Part of this may reflect the preference of Chinese users for avoiding mentioning large groups such as political parties… Read more


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