Six myths about social media that every marketer should ignore

The relationship between marketers and social media has blossomed in the past several years. And for good reason: in the past several years, social has cemented itself as one of the most popular and prominent digital channels.

For many companies, that has led to increased investment and the establishment of organization-wide best practices.

But just because social media has matured considerably as a channel doesn’t mean that there still aren’t plenty of social media myths floating around. When it comes to these myths, here are six marketers should ignore.

Listening is more important than talking

Marketers are often told that if there’s one thing they must do well in the world of social media, it’s ‘listen.’ To be sure, it is important to listen to what your customers are saying about you. After all, if you ignore them, chances are you’re not going to be able to serve their needs well.

But listening can only get you so far. At some point, the knowledge gained from listening needs to be translated into action that moves the needle. Marketers simply can’t remain silent, particularly when their goal is to build brand loyalty, spur more sales, etc… Read more

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