Microsoft, Yammer Deal Turns Enterprise Social Media Partners Into Rivals

Enterprise social media partners who saw Microsoft as a natural ally and partner in their efforts to get their services running inside corporate offices must reassess their positions now that Microsoft is acquiring Yammer, says Rob Koplowitz, a Forrester Research analyst.

One example is Neudesic Pulse, an enterprise social media service that partners with Microsoft to integrate its platform with Microsoft products like SharePoint, Lync and Dynamics. For now, Neudesic Pulse is confident it will continue to grow in the social market even as Microsoft takes over Yammer. But Koplowitz sees Microsoft-Yammer having a significant impact on the partner ecosystem in enterprise social networking.

“It’s never good for the 800-pound gorilla to make a move like this,” said Koplowitz. “If I’m a competitor, who do I align with outside of Microsoft because I can’t think of that as a primary alliance any longer?”

Koplowitz wrote a report in May (weeks before the $1.2 billion Yammer acquisition was announced June 25) comparing five companies in the enterprise social media space that have the strongest positions in the market, including Yammer and Neudesic… Read more

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