7 steps to social media stardom

Social media is taking up more and more of our time, both at home and work. Many enterprises have even started to treat social media tools as mission-critical, meaning that if you don’t start mastering them, your lack of knowledge could impede your career.

However, since social media is so new, there really aren’t established best practices built around it. It’s hard to determine what works and what doesn’t, and it’s easy to be blind to social media risks. Here are 7 social media tips and tricks that will help you better protect your privacy, attract more followers, and increase your reach and influence.

No. 1: Value your privacy

The worst privacy offender in the social media world is Facebook, or, more accurately, the invasive apps layered on top of the poorly secured Facebook platform. In October of 2010, a Wall Street Journal investigation found that the ten most popular Facebook apps were vacuuming up contact lists and stealing people’s identifying data.

This practice violated Facebook’s policies, so the social-media giant responded by giving the apps what amounted to a time out. They were suspended for the weekend and reinstituted the following Monday. That pretty much describes how important privacy is to Facebook.

Even the apps that take only the data you gave them permission to take may create problems. How many times have you gone on your Facebook page and seen that a friend has “read articles about ‘Kim Kardashian’s 5 secrets for a firmer butt'” (Yahoo News Reader) or watched a video of “Busty girl on the beach doing a backflip” (Socialcam)… Read more


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