Social Media & Seniors – The Rules Are Changing

First off, let’s get one thing out of the way right now: I abhor the term “Senior” in the context of someone over the age of 65. I realize it is a tried, true and accepted term but that doesn’t mean I have to like it.

A senior is someone in their last year of high school or college, or someone who has achieved a senior status i.e. Senior Copywriter, etc., but not someone who just happens to be of a certain age.

Anyway, I wanted to share some interesting findings courtesy of the Pew Internet & American Life Project:

  • One in three online seniors uses social networking sites like Facebook and LinkedIn
  • From April 2009 to May 2011, social networking site use among internet users ages 65 and older grew 150%, from 13% in 2009 to 33% in 2011
  • Half of adults ages 65 and older are online

These are all very telling numbers for sure… Read more


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