I recently spoke at the Corporate Social Media Summit in San Franciscowhere a packed room of marketing leaders collaborated on social media for the enterprise. Now several years into social and most organizations still struggle with how to both defend and enhance your brand in a social world. Many old-world PR and corporate communications leaders will adhere to the old standards, usually to the peril of your brand. The rules have changed, but are actually simpler, more straightforward. Here are a few first steps to both defend and enhance your brand using social media, with a few examples along the way.
Defending your Brand:
To err is human . . . to really ‘eff’ up takes a corporation.” – Anon
There is a lot of focus on defending your brand. You only need look at these four examples to see why… Read more