The real Facebook news will be if the marketers themselves become attached.
Now that the new mobile social media marketing ads, the Sponsored Stories, are underway, Facebook news reports have been showing tremendous click through rates that exceed the results that are being experienced on the regular web, suggesting that this technique may be a hit.
However, some are hesitant to start celebrating quite yet, as marketers have not yet made their decisions.
Marketers are experienced with the concept of hype, and that a novelty can look like a success and turn out to be simply a fad as opposed to a trend. They are aware that the mobile-only ads were launched only a few weeks ago and although they are now able to buy them separately from the ads on the regular site, many are still waiting before they made the move to plunge ahead…. Read more