Wondering if LinkedIn or Pinterest are right for your brand? You are not alone – marketers have been focusing their efforts on the Big 3 (Twitter, Facebook, and YouTube) but increasingly are looking to LinkedIn and Pinterest to build a presence and connect with their constituents.
As a follow-on to our latest white paper, Five Killer Strategies to Dominate Social Media’s Big 3: Facebook, Twitter, and YouTube, which offers insights into how the leading social platforms can be used for marketing success, we turn to dissecting the best social marketing practices on Pinterest and LinkedIn, among the most popular social platforms of our days.
LinkedIn boasts 147 million users and Pinterest recently hit 10 million unique active users. These two social networks hold untapped potential for reaching new customers waiting for your brand to make connections with them. Here are some ideas on how marketers can approach the social platforms along with some suggestions for tools they can use to get the most of their efforts. We also bring two great examples of brands doing it right on Pinterest and LinkedIn… Read more