The masses’ media, turning to social networks

The mass media is becoming the masses’ media.

Today, more and more news correspondents are coming from the epicentre of the news – actual core-respondents – like the Blue Jays’ Brett Lawrie.

Used to playing on the field, recently @blawrie13 became a field reporter, tweeting a play-by-play when a tragic shooting took place at a busy mall in downtown Toronto. “Pretty sure someone just let off a round bullets in eaton center mall … Wow just sprinted out of the mall … Through traffic … [sic].”

The third baseman was one of many people who broadcasted the events that day.

@PaprbakPrincess tweeted, “I am getting more info on this horrible Eaton Centre shooting on Twitter than actual news sources.”

The digital generation is increasingly turning to a social network, rather than a news network to find out what’s happening in the world. According to, more than 50% of people have learned of breaking news via social media… Read more


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