Google+ adds powerful player to mix of social media tools

So many social media platforms, so little time. That’s how many professionals feel when leveraging social media tools to benefit their companies. It can feel overwhelming to navigate the myriad social media options available today; however, social media can be a tremendously powerful way to spotlight organizations in any industry and connect with priority populations. Now, Google+ has entered the landscape and is proving to be a social media powerhouse.

With the introduction of Google+ — yet another social media platform — professionals wonder whether it’s worth investing time and energy into mastering it.

In a word, yes.

Google+ is quickly becoming a major social media contender. In fact, PC Magazine calls Google+ “better than Facebook,” predicting that Google+ will soon surpass Facebook as the most useful social media platform… Read more

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