South Africa: New Facebook Management Tool to Aid Companies in Global Online Brand Battle

The recent high-profile acquisitions of specialised social media management companies by Salesforce.com Inc and Oracle is an indication of the growing global demand among marketers for digital tools to aid them in engaging with customers simply and effectively.

With more and more local companies vying for the attention of consumers online, it is crucial that marketers overcome the challenge of timing to market by effectively managing social media platforms such as Facebook, in order to ensure that brands and services remain prominent in the minds of consumers.

Latest statistics reveal that there are over 901 million Facebook users globally, of which 4.6 million are in South Africa. Driving these users from a landing page to a brand’s dedicated tab on a social media platform (and vice versa) is crucial in effectively interacting with consumers… Read more

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