Global domination. This is what appears to have been Facebook’s goal in 2012, according to the World Map of Social Networks, which is based on both Google Trends for Websites and Alexa.
It would be difficult to describe differently the success of a company which holds the lead in 127 out of 136 countries.
In fact, in the last twelve months, the Californian giant has overtaken even the last few strenuous competitors.
In an always more social-network-orientated planet, Zuckerberg’s creation has forced Orkut, the leading social platform in Brazil and a top player on the Indian market, to settle for second place in both of those countries.
A similar destiny has befallen Hyves in the Netherlands, a platform which reached over 10 million members in 2010, that is two thirds of the Dutch population. Even though it’s so popular that the police use it to monitor the content posted online by those on a list of suspects, Hyves has now been dethroned by Facebook…. Read more